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Managing your message during times of change. 

With more than 35 years experience in healthcare PR, corporate communications and broadcast journalism, I offer a wealth of experience in how to approach communications during times of change - whether an unexpected crisis or community issue, or an acquisition, merger or other corporate change that requires communicating challenging topics with multiple audiences. My goal is to help healthcare organizations anticipate their audiences' needs and strategically communicate and manage their message with consistency and clarity so that they can inform, educate and engage key stakeholders.

Services

services

Communication Strategy

Communicating your message in today's social media world requires strategy. Issue-based Facebook pages and citizen reporting through Twitter has made communication planning challenging at best. Understanding the route your message must travel and anticipating the obstacles in its path is half the battle. I will work with you and your team to develop proactive or reactive communication strategies.

Issue Management

I don't think there's an issue in healthcare I have not dealt with, but with the change our industry is experiencing, never say never. The key to issues management is understanding the steps communication must take - concern, action, recovery - and ensuring your message is delivered consistently and clearly every step of the way. I offer calm and thoughtful counsel to guide you through the myriad of issues.

Message Development & Coaching

Most communication fails with poorly conceived and delivered messages. Messages must resonate with your audience and the communicator must learn how to deliver the message. I will help you create understandable and meaningful messages and coach you in techniques to ensure they will be heard.

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Experience

Crisis communications and public relations counsel for issues ranging from community opposition to medical mistakes.

Communication strategy and messaging for stakeholder engagement and relationship building.

Branding strategy and communication planning for rolling-out new corporate brands.

Planning and messaging for mergers and acquisitions.

Executive and physician media and presentation coaching.

Op-eds, letters-to-the-editors, key messages and talking points.

experience

About Me

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Debbie Myers

Awards & Recognition

  • Marietta College Distinguished Alumna Award

  • Inside Business Top 25 Women in Business Achievement Award
  • Inside Business Power Broker Award
  • 3 EMMY Awards for Outstanding Public Affairs Programs on healthcare topics.

My passion is helping clients solve their communication challenges. I have worked in the field of healthcare PR and communications for more than 35 years on both the provider and agency side of the business. Now, as an independent consultant, I specialize in communication strategy, issues management and message development and coaching.

Previously, I had the pleasure of working as senior vice president and co-lead of PadillaCRT’s (now Padilla) Health Practice, which serves clients in the fields of hospitals and health systems, insurance, medical technology, health services and wellness. Before merging with Padilla, I served as Executive Vice President and Health Practice Leader of CRT/tanaka, where I had founded and managed the agency’s Norfolk, Va. office.

Prior to joining CRT/tanaka, I was director of corporate communications for Sentara Healthcare, one of the nation’s leading integrated healthcare systems, where I managed public relations, corporate communications and government relations.

Before entering the field of public relations, I worked in radio and television as a newscaster, assignment editor, news director and talk show host. I received numerous awards for broadcast news coverage from both the Associated Press and United Press International and served as president of American Women in Radio and Television.

I’ve received a few accolades, including the Inside Business Top 25 Women in Business Achievement Award and the Marietta College Distinguished Alumna Award. I’ve been a featured conference speaker on Brand Journalism, Crisis and Spokesperson Training, and Communicating with Millennials.

I hold a bachelor’s degree in mass communications from Marietta College in Marietta, Ohio, and a master’s in business administration from Averett University in Danville, Va.

Healthcare Clients I Have Worked With

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CONTACT

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contact

Contact

(757) 286-4123

debbie.myers31@gmail.com

Social

  • LinkedIn
  • Twitter
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